Shop Vintage & Say No To Fast Fashion

You know that moment when you see a picture of someone wearing the most amazing dress – only it’s vintage so you know you’re never going to be able to find the exact same one? Devastating right?

Well I saw a picture last week on Immodesty Blaize’s instagram of her wearing a beautiful baby blue 70’s maxi number, and blue isn’t even a colour I usually wear unless it’s denim but the dress was just sooo pretty.

Anyway, I popped in  to Beyond Retro’s Soho branch yesterday and found not the exact same dress but something very similar in peach!

It’s the simple things in life, like finding the perfect dress and because it’s vintage, knowing it’s highly unlikely you’ll bump in to anybody else wearing the same thing.

And because it’s vintage, you’re also taking a step away from the fast fashion, throwaway culture that is now.


In times gone buy clothes were built to last, classic cuts and styles made well and to stand the test of time.

Whether down to war and therefore a lack of fabric, lack of money, ration or general austerity, there was a make do and mend, waste not want not culture that seems very far away from today.

The environmental aspect on fast fashion is huge, not only do the chemicals used in the production of crops and fibres that are tuned in to garments contribute to different forms of pollution including water, air and soil, they of course also play their part in climate change, the  fashion industry is responsible for 10 % of the carbon footprint of the world. 

In the UK alone people spent over £50 000 000 on throw away fashion, items bought that would  be out of fashion and thrown away before the Autumn/Winter season.

Then more often than not, these clothes end up in landfill and we just don’t have space.

I’ve been as guilty as anybody in the past, I had a big sort out in my walk in wardrobe just this year and found numerous items that I’d bought and never worn, lots still with labels attached but fast fashion is so last season.

What can you do?

Reduce, Reuse, Recycle

Buy less.

Buy quality rather than quantity, clothes that will last.

Don’t jump on to fashion trends, buy classic items that are timeless and if you do happen to buy something that you love but was very much on trend, don’t throw it way, chances are it will come back in fashion.

Buy vintage or second hand, there are unwanted clothes out there that need love.

Swap clothes that you’re bored of with friends.

Learn to sew, customize and turn old items in to something new.


Faux Fur Checks

There’s absolutely nothing glamorous about wearing fur, why would anybody other than a complete psycho want to wear the skin of another creature on their body?

The only creature that need to wear fur is the animal it belongs to in the first place.

Faux fur however, looks great and I for one love it!

I’ve heard it said before that wearing faux fur promotes the wearing of real fur, what rubbish.

Granted that with farmed fur from China being imported and illegally and falsely being labelled and mis sold as faux, you have to be careful and it’s this cruel trade that needs to be stopped.

There are ways to check that the fur you’re buying is definitely faux and if it is and only polyester was harmed in the making of a garment then I see no reason why it can’t be worn.

Of course, if you have any doubts when shopping, it goes without saying, avoid.

To check your fur is faux:

Look at the tips

The tips of the hairs in real fur taper and have pointed ends, whereas the hairs on faux fur are blunt where they have been cut in the manufacturing process.

Look at the base

Part the hair to see how it is attached. Animal fur has a leathery backing because it’s attached to the animal’s skin, but faux fur will have a material woven backing.

Hairs on real fur will also be different lengths, while faux fur tends to be more uniform.

Burn it

I wouldn’t recommend you do this in a shop, but you could do it on something you already own. Trim a few hairs and set fire to them (safely). Real animal fur singes and smells like burning hair, faux fur melts and will probably smell like burning plastic, also when it cools, it will be hard and plasticky.